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Subject: Marketing, Sales, and Service (9 - 12)
Title: "Real World" Promotional Campaign Experience
Description: This Project Base Learning Experience offers a variety of learning experiences for the student. The project allows "real world" experience in creating a Promotion Plan for an actual Business/Organization. Student will present their project to the Business/Organization. Students will be introduced to identifying target markets, determining media use, preparing a budget, and developing a timeline for a product or service. Students will develop an advertising campaign for a actual group/company/organization. THIS IS A COMMERCE & INFORMATION TECHNOLOGY LESSON PLAN.


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Alabama Virtual Library
Alabama Virtual Library

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The University of Alabama at Birmingham
The University of Alabama at Birmingham
The Malone Family Foundation
The Malone Family Foundation
Thinkfinity
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