Michele Eller, Secondary Instructional Coach
Department of Secondary Curriculum and Instruction, Elmore County Public Schools
This podcast is an introduction to persuasive appeals - ethos, pathos, and logos - used in analyzing and writing argumentative essays and speeches. After viewing this podcast, students may enjoy analyzing and creating commercials displaying these appeals as part of a ReadWriteThink lesson plan. (See National Standards section for link.)
Content Areas: English/Language Arts
Alabama Course of Study Alignments and/or Professional Development Standard Alignments:
[ELA2013] (11) 31: Evaluate a speaker's point of view, reasoning, and use of evidence and rhetoric, assessing the stance, premises, links among ideas, word choice, points of emphasis, and tone used. [SL.11-12.3]
Analyze and evaluate the effectiveness of the structure an author uses in his or her exposition or argument, including whether the structure makes points clear, convincing, and engaging.
Determine an author's point of view or purpose in a text in which the rhetoric is particularly effective, analyzing how style and content contribute to the power, persuasiveness or beauty of the text.
Evaluate a speaker's point of view, reasoning, and use of evidence and rhetoric, assessing the stance, premises, links among ideas, word choice, points of emphasis, and tone used.
Link to outside resource: http://www.readwritethink.org/classroom-resources/lesson-plans/persuasive-techniques-advertising-1166.html?tab=4