Professional Learning Podcast Treasury Lesson Plans Personal Workspace Site Search ALEXville Learning Assets Home Courses of Study
Back
Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Assets: 0
Lesson Plans: 0
Podcasts: 0
Web Resources: 0
1.) Identify career opportunities associated with agribusiness marketing.

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Assets: 0
Lesson Plans: 0
Podcasts: 0
Web Resources: 0
2.) Explain components of a marketing plan.

•  Explaining the role of management in agribusiness
•  Demonstrating the preparation and implementation of a marketing plan
Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Assets: 0
Lesson Plans: 0
Podcasts: 0
Web Resources: 0
3.) Describe characteristics of the free agribusiness market system.

•  Explaining the importance of the free enterprise system in agribusiness marketing
•  Describing consumer influence on agribusiness marketing
Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Assets: 0
Lesson Plans: 0
Podcasts: 0
Web Resources: 0
4.) Explain the role and importance of various marketing concepts in agriculture.

Example: law of supply and demand

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Assets: 0
Lesson Plans: 0
Podcasts: 0
Web Resources: 0
5.) Identify factors that influence agricultural investment and business decisions.

Examples: present value, future value, simple interest, compound interest, wise use of credit

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Assets: 0
Lesson Plans: 0
Podcasts: 0
Web Resources: 0
6.) Describe information resources utilized in agribusiness marketing.

Examples: commodity reports, Alabama Cooperative Extension System, Internet, print media, marketing agents and brokers

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Assets: 0
Lesson Plans: 0
Podcasts: 0
Web Resources: 0
7.) Describe various approaches for sales and marketing in the agribusiness marketing industry.

Examples: global sales and marketing, niche sales and marketing, traditional agricultural sales and marketing, direct-to-consumer sales and marketing

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Assets: 0
Lesson Plans: 0
Podcasts: 0
Web Resources: 0
8.) Evaluate various entities that ensure product quality in agribusiness marketing systems.

Examples: producer, shipper, processor, distributor, retailer

•  Explaining the role of cooperatives and associations in agribusiness marketing
Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Assets: 0
Lesson Plans: 0
Podcasts: 0
Web Resources: 0
9.) Describe factors to consider in pricing agricultural products and services.

Examples: materials, labor, overhead, profit

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Assets: 0
Lesson Plans: 0
Podcasts: 0
Web Resources: 0
10.) Identify components of a sales presentation for an agricultural product or service.

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Assets: 0
Lesson Plans: 0
Podcasts: 0
Web Resources: 0
11.) Describe the impact of global marketing on agricultural products and services produced in Alabama and in the United States.

•  Assessing the importance of international issues in global marketing
Examples: cultural, market accessibility, tariffs, quotas

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Assets: 0
Lesson Plans: 0
Podcasts: 0
Web Resources: 0
12.) Explain the impact of niche markets on local areas in Alabama.

Examples: peach market in Clanton, tomato market in Slocomb, shrimp market in Bayou La Batre

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Assets: 0
Lesson Plans: 0
Podcasts: 0
Web Resources: 0
13.) Explain the significance of financial position and risk-taking in agribusiness marketing.

•  Evaluating risks in various marketing systems
Examples: stock, bond, and fund markets; future trading and options; global marketing

•  Comparing strategies for market diversification
•  Assessing benefits of marketing agricultural by-products
Examples: selling processed manure as garden fertilizer, selling processed peanut hulls as animal feed

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Assets: 0
Lesson Plans: 0
Podcasts: 0
Web Resources: 0
14.) Explain the role of legal counsel in agribusiness marketing, including negotiating agreements and contracts, interpreting marketing regulations, and resolving disputes.

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Assets: 0
Lesson Plans: 0
Podcasts: 0
Web Resources: 0
15.) Explain the role of negotiation in agribusiness marketing.

Examples: establishing prices for products and services, setting terms for contract and lease agreements

•  Comparing objectives of various parties involved in negotiating agreements and contracts
Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Assets: 0
Lesson Plans: 0
Podcasts: 0
Web Resources: 0
16.) Describe government involvement and influence in agribusiness marketing.

Examples: regulations, programs, policies

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Assets: 0
Lesson Plans: 0
Podcasts: 0
Web Resources: 0
17.) Identify various methods of advertising in agribusiness marketing systems.

Examples: video, Internet, print media, signs, billboards

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Assets: 0
Lesson Plans: 0
Podcasts: 0
Web Resources: 0
18.) Describe the use of computer technology in agribusiness marketing.

Examples: market analyzing, sales forecasting, telemarketing, video marketing

Alabama Virtual Library
Alabama Virtual Library

Hosted by Alabama Supercomputer Authority
The University of Alabama at Birmingham
The University of Alabama at Birmingham
The Malone Family Foundation
The Malone Family Foundation
Thinkfinity
Thinkfinity
Best of the Web

Web Design by: Digital Mason LLC