| Agriculture, Food, and Natural Resources (2009) |
| Grade(s): 9 - 12 |
| Agribusiness Marketing |
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1.) Identify career opportunities associated with agribusiness marketing.
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| Agriculture, Food, and Natural Resources (2009) |
| Grade(s): 9 - 12 |
| Agribusiness Marketing |
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2.) Explain components of a marketing plan.
• Explaining the role of management in agribusiness
• Demonstrating the preparation and implementation of a marketing plan
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| Agriculture, Food, and Natural Resources (2009) |
| Grade(s): 9 - 12 |
| Agribusiness Marketing |
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3.) Describe characteristics of the free agribusiness market system.
• Explaining the importance of the free enterprise system in agribusiness marketing
• Describing consumer influence on agribusiness marketing
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| Agriculture, Food, and Natural Resources (2009) |
| Grade(s): 9 - 12 |
| Agribusiness Marketing |
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4.) Explain the role and importance of various marketing concepts in agriculture.
Example: law of supply and demand
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| Agriculture, Food, and Natural Resources (2009) |
| Grade(s): 9 - 12 |
| Agribusiness Marketing |
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5.) Identify factors that influence agricultural investment and business decisions.
Examples: present value, future value, simple interest, compound interest, wise use of credit
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| Agriculture, Food, and Natural Resources (2009) |
| Grade(s): 9 - 12 |
| Agribusiness Marketing |
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6.) Describe information resources utilized in agribusiness marketing.
Examples: commodity reports, Alabama Cooperative Extension System, Internet, print media, marketing agents and brokers
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| Agriculture, Food, and Natural Resources (2009) |
| Grade(s): 9 - 12 |
| Agribusiness Marketing |
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7.) Describe various approaches for sales and marketing in the agribusiness marketing industry.
Examples: global sales and marketing, niche sales and marketing, traditional agricultural sales and marketing, direct-to-consumer sales and marketing
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| Agriculture, Food, and Natural Resources (2009) |
| Grade(s): 9 - 12 |
| Agribusiness Marketing |
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8.) Evaluate various entities that ensure product quality in agribusiness marketing systems.
Examples: producer, shipper, processor, distributor, retailer
• Explaining the role of cooperatives and associations in agribusiness marketing
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| Agriculture, Food, and Natural Resources (2009) |
| Grade(s): 9 - 12 |
| Agribusiness Marketing |
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9.) Describe factors to consider in pricing agricultural products and services.
Examples: materials, labor, overhead, profit
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| Agriculture, Food, and Natural Resources (2009) |
| Grade(s): 9 - 12 |
| Agribusiness Marketing |
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10.) Identify components of a sales presentation for an agricultural product or service.
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| Agriculture, Food, and Natural Resources (2009) |
| Grade(s): 9 - 12 |
| Agribusiness Marketing |
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11.) Describe the impact of global marketing on agricultural products and services produced in Alabama and in the United States.
• Assessing the importance of international issues in global marketing
Examples: cultural, market accessibility, tariffs, quotas
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| Agriculture, Food, and Natural Resources (2009) |
| Grade(s): 9 - 12 |
| Agribusiness Marketing |
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12.) Explain the impact of niche markets on local areas in Alabama.
Examples: peach market in Clanton, tomato market in Slocomb, shrimp market in Bayou La Batre
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| Agriculture, Food, and Natural Resources (2009) |
| Grade(s): 9 - 12 |
| Agribusiness Marketing |
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13.) Explain the significance of financial position and risk-taking in agribusiness marketing.
• Evaluating risks in various marketing systems
Examples: stock, bond, and fund markets; future trading and options; global marketing
• Comparing strategies for market diversification
• Assessing benefits of marketing agricultural by-products
Examples: selling processed manure as garden fertilizer, selling processed peanut hulls as animal feed
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| Agriculture, Food, and Natural Resources (2009) |
| Grade(s): 9 - 12 |
| Agribusiness Marketing |
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14.) Explain the role of legal counsel in agribusiness marketing, including negotiating agreements and contracts, interpreting marketing regulations, and resolving disputes.
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| Agriculture, Food, and Natural Resources (2009) |
| Grade(s): 9 - 12 |
| Agribusiness Marketing |
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15.) Explain the role of negotiation in agribusiness marketing.
Examples: establishing prices for products and services, setting terms for contract and lease agreements
• Comparing objectives of various parties involved in negotiating agreements and contracts
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| Agriculture, Food, and Natural Resources (2009) |
| Grade(s): 9 - 12 |
| Agribusiness Marketing |
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16.) Describe government involvement and influence in agribusiness marketing.
Examples: regulations, programs, policies
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| Agriculture, Food, and Natural Resources (2009) |
| Grade(s): 9 - 12 |
| Agribusiness Marketing |
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17.) Identify various methods of advertising in agribusiness marketing systems.
Examples: video, Internet, print media, signs, billboards
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| Agriculture, Food, and Natural Resources (2009) |
| Grade(s): 9 - 12 |
| Agribusiness Marketing |
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18.) Describe the use of computer technology in agribusiness marketing.
Examples: market analyzing, sales forecasting, telemarketing, video marketing
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