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Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Introduction to Advertising Design
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1.) Identify rules, regulations, employability skills, and their purposes related to the advertising design program.

•  Describing professional relationships with coworkers and employers in advertising design
•  Identifying art careers and related postsecondary education options
Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Introduction to Advertising Design
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2.) Identify personal and laboratory safety rules, regulations, and procedures for fire, electrical tools, and equipment in advertising design.

Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Introduction to Advertising Design
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3.) Solve advertising design problems using media, techniques, and processes.

•  Utilizing research in advertising design to solve problems
•  Applying decision-making techniques to advertising design, including thumbnails, rough drafts, and comprehensives
•  Recognizing multicultural and nonsexist dimensions of an advertising design
•  Evaluating results of actions implemented in advertising design problems
Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Introduction to Advertising Design
All Resources: 0
Learning Assets: 0
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4.) Use basic mathematics, writing, and science skills in advertising designs for scaling, page composition, media properties, and material costs.

Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Introduction to Advertising Design
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5.) Demonstrate rendering skills and techniques used in advertising design.

Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Introduction to Advertising Design
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6.) Apply color psychology and basic methods of digital color management to advertising design.

Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Introduction to Advertising Design
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7.) Identify the role of color in marketing and branding through advertising design projects.

Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Introduction to Advertising Design
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8.) Recognize the role of visual communication from the prehistoric era to the present.

Examples: cave paintings, Gutenberg press, digital photography

•  Identifying characteristics and purposes of a variety of historical and cultural works of art
•  Describing the function and meaning of specific advertising media from a variety of cultures, times, and places
•  Analyzing ideas, issues, or themes of various historical periods for their influence on the characteristics of advertising
•  Analyzing selected illustrations for historical and cultural influences and aesthetics
•  Analyzing layouts and designs for visual, spatial, and functional differences throughout history
•  Describing specific symbols, trademarks, and logos used in advertising and their relationship to historical and cultural content
Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Introduction to Advertising Design
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9.) Demonstrate strategic processes in advertising design, including techniques of research and analysis, thinking, and copywriting.

•  Justifying artist intention and purpose in selected works, illustrations, and layouts
•  Comparing themes, issues, and modes of expression in advertising with other creative disciplines
•  Selecting subjects, symbols, and ideas from daily life as subject matter for design
Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Introduction to Advertising Design
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10.) Demonstrate skills in desktop publishing as they apply to advertising design.

Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Introduction to Advertising Design
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11.) Critique advertising design projects for compositional accuracy.

Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Introduction to Advertising Design
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12.) Solve communication problems with effective graphic design solutions using principles, elements, and current theories of design.

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