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Arts, A/V Technology, and Communication, Grade 9 - 12, Introduction to Advertising Design, 2009

1.) Identify rules, regulations, employability skills, and their purposes related to the advertising design program.

•  Describing professional relationships with coworkers and employers in advertising design
•  Identifying art careers and related postsecondary education options
2.) Identify personal and laboratory safety rules, regulations, and procedures for fire, electrical tools, and equipment in advertising design.

3.) Solve advertising design problems using media, techniques, and processes.

•  Utilizing research in advertising design to solve problems
•  Applying decision-making techniques to advertising design, including thumbnails, rough drafts, and comprehensives
•  Recognizing multicultural and nonsexist dimensions of an advertising design
•  Evaluating results of actions implemented in advertising design problems
4.) Use basic mathematics, writing, and science skills in advertising designs for scaling, page composition, media properties, and material costs.

5.) Demonstrate rendering skills and techniques used in advertising design.

6.) Apply color psychology and basic methods of digital color management to advertising design.

7.) Identify the role of color in marketing and branding through advertising design projects.

8.) Recognize the role of visual communication from the prehistoric era to the present.

Examples: cave paintings, Gutenberg press, digital photography

•  Identifying characteristics and purposes of a variety of historical and cultural works of art
•  Describing the function and meaning of specific advertising media from a variety of cultures, times, and places
•  Analyzing ideas, issues, or themes of various historical periods for their influence on the characteristics of advertising
•  Analyzing selected illustrations for historical and cultural influences and aesthetics
•  Analyzing layouts and designs for visual, spatial, and functional differences throughout history
•  Describing specific symbols, trademarks, and logos used in advertising and their relationship to historical and cultural content
9.) Demonstrate strategic processes in advertising design, including techniques of research and analysis, thinking, and copywriting.

•  Justifying artist intention and purpose in selected works, illustrations, and layouts
•  Comparing themes, issues, and modes of expression in advertising with other creative disciplines
•  Selecting subjects, symbols, and ideas from daily life as subject matter for design
10.) Demonstrate skills in desktop publishing as they apply to advertising design.

11.) Critique advertising design projects for compositional accuracy.

12.) Solve communication problems with effective graphic design solutions using principles, elements, and current theories of design.

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