Arts, A/V Technology, and Communication, Grade 9 - 12, Introduction to Advertising Design, 2009
1.) Identify rules, regulations, employability skills, and their purposes related to the advertising design program.
• Describing professional relationships with coworkers and employers in advertising design
• Identifying art careers and related postsecondary education options
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2.) Identify personal and laboratory safety rules, regulations, and procedures for fire, electrical tools, and equipment in advertising design.
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3.) Solve advertising design problems using media, techniques, and processes.
• Utilizing research in advertising design to solve problems
• Applying decision-making techniques to advertising design, including thumbnails, rough drafts, and comprehensives
• Recognizing multicultural and nonsexist dimensions of an advertising design
• Evaluating results of actions implemented in advertising design problems
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4.) Use basic mathematics, writing, and science skills in advertising designs for scaling, page composition, media properties, and material costs.
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5.) Demonstrate rendering skills and techniques used in advertising design.
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6.) Apply color psychology and basic methods of digital color management to advertising design.
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7.) Identify the role of color in marketing and branding through advertising design projects.
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8.) Recognize the role of visual communication from the prehistoric era to the present.
Examples: cave paintings, Gutenberg press, digital photography
• Identifying characteristics and purposes of a variety of historical and cultural works of art
• Describing the function and meaning of specific advertising media from a variety of cultures, times, and places
• Analyzing ideas, issues, or themes of various historical periods for their influence on the characteristics of advertising
• Analyzing selected illustrations for historical and cultural influences and aesthetics
• Analyzing layouts and designs for visual, spatial, and functional differences throughout history
• Describing specific symbols, trademarks, and logos used in advertising and their relationship to historical and cultural content
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9.) Demonstrate strategic processes in advertising design, including techniques of research and analysis, thinking, and copywriting.
• Justifying artist intention and purpose in selected works, illustrations, and layouts
• Comparing themes, issues, and modes of expression in advertising with other creative disciplines
• Selecting subjects, symbols, and ideas from daily life as subject matter for design
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10.) Demonstrate skills in desktop publishing as they apply to advertising design.
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11.) Critique advertising design projects for compositional accuracy.
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12.) Solve communication problems with effective graphic design solutions using principles, elements, and current theories of design.
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