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Arts, A/V Technology, and Communication, Grade 9 - 12, Introduction to Commercial Photography, 2009

1.) Describe the purposes, rules, and regulations relative to commercial photography.

2.) Research career opportunities available in commercial photography.

3.) Demonstrate the use of a 35mm camera, including loading film, identifying basic camera controls, and adjusting shutter speed, focus, and film speed.

4.) Identify equipment and tools needed for processing black and white film.

•  Explaining aspects of chemistry involved in film developing
•  Demonstrating chemical safety rules in combining developers and other chemicals
•  Explaining the importance of proper agitation and temperature for developing and printing film
•  Describing the proper nomenclature of the enlarger for large format printing
•  Evaluating density and contrast in a print
•  Demonstrating archival processing for maximum permanence
•  Creating enlargements of prints
5.) Demonstrate the process for producing photographs.

6.) Analyze early inventions in photography for their impact on modern photography.

•  Critiquing a gallery of contemporary photography
•  Comparing early and modern images
•  Analyzing motion in early photography
•  Classifying pictorial photography as art
7.) Explain the importance of safety precautions to avoid hazards in the commercial photography workplace.

•  Demonstrating the importance of wearing protective gear while mixing photography chemicals
•  Describing safety procedures for work in darkroom
•  Describing environmental issues regarding disposal of chemicals used in photography
8.) Practice photography with available natural light or lighting equipment.

•  Identifying photography lighting equipment
•  Identifying the qualities of light with regard to photography
9.) Demonstrate light conversion into an electronic image.

•  Determining overall resolution and pixilation of a digitized image
•  Comparing similarities and differences of digital camera sharpness to conventional film cameras
•  Determining the most direct pathway to digitize images
•  Evaluating high-resolution film scanners
•  Employing digital backs to existing 35mm and medium format cameras
10.) Describe ways to establish business ownership in the photography industry.

•  Comparing advantages and disadvantages of owning a commercial photography business
•  Evaluating marketing components of a photography business
•  Determining freelance photography opportunities
11.) Explain marketing functions used by a photography business.

•  Identifying the role of market research
•  Explaining the role of competition in marketing
12.) Demonstrate procedures for obtaining employment in commercial photography, including job search, completion of a résumé, application, and interview.

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