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Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Medium Format Photography
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1.) Apply laboratory safety rules, regulations, and procedures in medium format photography.

Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Medium Format Photography
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2.) Describe responsibilities of photography and advertising personnel, including laboratory technician, graphic artist, and commercial and journalistic photographer.

Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Medium Format Photography
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3.) Describe the basic structure and function of medium format film and cameras.

•  Comparing relationships among medium format and 35mm cameras, including negative size
•  Explaining body types and functions of medium format cameras
Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Medium Format Photography
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4.) Demonstrate the use of 120mm format cameras, including exposure controls, metering, and depth of field.

Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Medium Format Photography
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5.) Compare historic and contemporary influences and developments on modern photography.

•  Critiquing photographic works by famous photographers
•  Identifying personal styles of historical photographs
•  Identifying styles and content of photographs
Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Medium Format Photography
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6.) Prepare studio lighting equipment for use with medium format cameras.

•  Distinguishing various flash and strobe sync settings for medium format cameras
•  Utilizing strobe meter, slave units, sync cords, umbrellas, and reflectors for medium format cameras
Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Medium Format Photography
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7.) Analyze film and digital images for visual, spatial, and functional differences.7

Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Medium Format Photography
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8.) Interpret the impact of digital photography on modern photography, modern art, Web design, and graphic design.

Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Medium Format Photography
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9.) Describe the impact of computer technology on medium format photography.

•  Identifying major developments in medium format photography
•  Critiquing digital photographic works
•  Utilizing trade reports to enhance technical instruction on photography
Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Medium Format Photography
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10.) Demonstrate the use of industry standard software with digital cameras.

Examples: multimedia presentation with visual elements, photographs with customized software

Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Medium Format Photography
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11.) Utilize integrated computer technology for creating projects to include research, word processing, database, presentation, spreadsheet, and Web browsers.

Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Medium Format Photography
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12.) Demonstrate customer service skills to support business opportunities.

•  Researching industry certification and credentialing for photography
•  Developing technical writing skills used in the photography industry
•  Utilizing industry certification software for photography
Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Medium Format Photography
All Resources: 0
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13.) Compare business organizations with regard to history, organizational structure, products and services, employment potential, educational requirements, financial stability, and long-term employment goals.

Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Medium Format Photography
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14.) Utilize Web sites for potential photographic entrepreneur opportunities.

Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Medium Format Photography
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15.) Demonstrate the manipulation of a digital image, including deleting, transforming, applying filters, extracting, retouching, color enhancement, and manipulating image size, resolution, and orientation.

•  Proofing a digital image for desired outcome
Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Medium Format Photography
All Resources: 0
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Lesson Plans: 0
Podcasts: 0
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16.) Describe the process of optimizing images for a Web page.

Examples: Joint Photographic Experts Group (JPEG) and Tagged Image File Format (TIFF), background transparency, protecting original material

Arts, A/V Technology, and Communication (2009)
Grade(s): 9 - 12
Medium Format Photography
All Resources: 0
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Podcasts: 0
Web Resources: 0
17.) Apply specialized skills to create a photographic portfolio that demonstrates performance of advanced studio photographic techniques, personal talents, and capabilities for job qualifications.

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