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Hospitality and Tourism, Grade 9 - 12, Travel and Tourism II, 2009

1.) Summarize the economic impact of business and pleasure in the tourism industry.

2.) Explain the importance of forecasting travel and tourism data.

3.) Describe the scope of the attractions industry.

4.) Analyze diverse transportation, lodging, cruise, attraction, and food service options to produce a customized travel package.

5.) Compare maintenance issues related to the recreation, amusement, sports, and attractions industries.

6.) Describe procedures for selecting, promoting, and conducting specialty tours for clients.

7.) Describe admission and traffic control procedures used in the tourism industry.

Examples: admission—tickets, membership

- traffic control—managing large groups, parking vehicles

8.) Describe the impact of market segmentation, seasonality, and collaboration with other entities on designing marketing plans for the tourism industry.

9.) Analyze different venues in hospitality and tourism with regard to merchandizing programs and products.

10.) Critique other industries that have products or services relevant to a tourism package to gain awareness of their role and the tourism provider's role in delivering a seamless product to a client.

11.) Explain community elements essential to maintain cooperative travel and tourism development.

12.) Critique the various market sub-sectors and the general interests of each to design travel and tourism promotional packages.

13.) Evaluate various communication techniques and media venues for the purpose of selecting the most effective manner to convey information to a target audience, including the prospective customer, the general public, a disgruntled customer, or a special needs population.

14.) Explain the concepts and techniques of selling products and services in the travel and tourism industry.

15.) Organize safety and security information for individuals and groups in multiple environments to minimize risks, including political and social climate of an area, possible natural environmental hazards, health hazards, and terrorism emergency situations.

16.) Describe legal implications and regulations of travel agents.

17.) Develop content for a service based Web site.

18.) Explain technical systems utilized in travel and tourism.

Examples: global distribution system, computer reservation system

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