1.) Explain the importance of management and leadership in the hotel and lodging industry.

2.) Compare management functions of hotels related to different types of ownership, including franchised, independent, and chain-affiliated properties.

3.) Describe national standards and certification and licensing procedures related to the hotel and lodging industry.

4.) Demonstrate skills necessary in the hospitality industry to communicate with guests, clients, and vendors.

5.) Analyze ways technology impacts and is used in the management and operation of the lodging industry.

6.) Compare the annual operating budget for a small hotel property to a large convention hotel.

7.) Determine public relation skills required for the hotel and lodging industry, including responding to customer needs, preferences, and interests and resolving customer complaints.

8.) Critique the role of public relations in the lodging industry.

9.) Explain how marketing and promotions affect the hotel and lodging industry.

10.) Compare advertising mediums and public relations strategies used in the lodging industry, including print, broadcast, and electronic advertising.

11.) Analyze strategies for making sales in the hotel and lodging industry.

12.) Determine management responsibilities for the housekeeping department, including inventory control, staffing, and scheduling.

13.) Analyze management responsibilities for the front desk, including designing a guest registration system, tracking guest accounts, creating work schedules, and applying time management techniques.

14.) Explain the importance of management responsibilities for group events, including banquets, conventions, and exhibits.

15.) Summarize fiscal management procedures related to the hotel and lodging industry, including creating budget reports, forecasting room availability, compiling an annual budget, and calculating quarterly profit and loss statements.

16.) Evaluate lodging franchise operations for profitability in the marketplace, including liscensing procedures.

17.) Determine legal responsibilities and liability issues of the hotel and lodging industry.

18.) Interpret laws applicable to the safety and protection of employees in the hotel and lodging industry.