Marketing, Sales, and Service, Grade 9 - 12, Marketing Principles, 2009
1.) Interpret research results to analyze the purpose, definition, concepts, benefits, and strategies of marketing for their impact on individuals and businesses.
• Categorizing target markets
• Evaluating the marketing mix and segmentation and their contribution to successful marketing
• Differentiating between marketing and merchandising
• Differentiating between indirect and direct marketing
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2.) Differentiate among laws and regulations associated with marketing.
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3.) Explain differences among the business enterprises of sole-proprietorship, partnership, corporation, franchise, and licensing.
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4.) Analyze methods of conducting market research to gain a competitive edge.
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5.) Explain economic concepts, international trade, and the free enterprise system in a global economy.
• Determining the interrelationship of business, government, and individuals
• Evaluating the effect of cultural beliefs and values on economic goals and decisions
• Determining the role e-commerce plays in the marketing of goods and services
• Assessing the role of government in a free enterprise system
• Analyzing the use of natural resources and recycling in economic systems
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6.) Explain the concepts and techniques of selling.
• Analyzing customer buying decisions for factors that influence them
• Demonstrating the selling process and techniques used in marketing and management
• Performing calculations for completing sales transactions
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7.) Analyze promotional and merchandising tools and types of promotions in marketing and management to optimize revenue.
• Distinguishing between institutional and promotional advertising media
• Combining elements of advertising and merchandising for developing display
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8.) Use cost analysis to evaluate methods for purchasing and distributing merchandise.
• Comparing methods of stock handling and inventory control
• Explaining the process of ordering and receiving
• Determining the most efficient channels of distribution
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9.) Critique factors affecting pricing decisions.
• Evaluating branding, packaging, labeling, and pricing strategies
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10.) Determine career and entrepreneurial opportunities, responsibilities, and educational and credentialing requirements in marketing.
• Demonstrating the employment process, including job source research; résumé preparation; letters of application, acceptance, refusal, and resignation; application form completion; and mock interviews
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11.) Demonstrate interpersonal skills and the ability to work cooperatively as needed in the workplace with team members, supervisors, and customers from diverse cultural backgrounds using creative problem-solving, decision-making, and critical-thinking strategies.
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12.) Demonstrate effective written communication skills for the workplace by creating a variety of business communications for the workplace using correct grammar and terminology.
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13.) Demonstrate effective oral presentation skills using research materials and media to sustain listeners' attention and interest.
• Preparing support materials to accompany presentations
• Demonstrating the ability to speak effectively to customers, clients, coworkers, and supervisors using appropriate grammar and terminology
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14.) Demonstrate the ability to write clear directions, descriptions, and explanations as used in the workplace.
• Explaining steps of a new product development as it relates to the product life cycles
• Explaining the types and purposes of consumer and business credit
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