1.) Categorize elements of the promotional mix and their applications in a competitive economic environment.

2.) Determine techniques used to segment advertising, promotion, products, and services for potential markets.

3.) Utilize research results to determine regulations affecting ethical issues related to sales and promotion.

4.) Design an advertising and promotional campaign, including identifying a target market, determining media use, preparing a budget, and developing a timeline for a product or service.

5.) Determine the importance of wholesale, retail, and professional sales in a free enterprise economy.

6.) Create sales promotion materials, including slogans, brochures, catalogs, and cross promotions that incorporate company image and design through the use of various forms of technology.

7.) Demonstrate effective sales presentation skills, including obtaining product knowledge, developing a customer base, and determining sales techniques.

8.) Identify effective Internet sales methods used for Internet presentations and Internet commerce.

9.) Identify various follow-up sales techniques for obtaining customer referrals for future sales.

10.) Determine career and entrepreneurial opportunities, responsibilities, and educational and credentialing requirements in professional sales and promotion.