Marketing, Sales, and Service, Grade 9 - 12, Sales and Promotion Planning, 2009
1.) Categorize elements of the promotional mix and their applications in a competitive economic environment.
• Distinguishing among advertising, promotion, publicity, and public relations
• Analyzing sales and promotion for the effect on e-marketing
• Describing ethical behavior as it relates to sales and promotion
• Analyzing the role of branding and trademarks in merchandising
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2.) Determine techniques used to segment advertising, promotion, products, and services for potential markets.
• Demonstrating the need for target marketing
• Developing customer and client profiles
• Conducting a market analysis
Examples: market size, area, potential
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3.) Utilize research results to determine regulations affecting ethical issues related to sales and promotion.
• Describing methods used to protect intellectual property
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4.) Design an advertising and promotional campaign, including identifying a target market, determining media use, preparing a budget, and developing a timeline for a product or service.
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5.) Determine the importance of wholesale, retail, and professional sales in a free enterprise economy.
• Calculating markups, sales tax, discounts, and costs of goods sold
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6.) Create sales promotion materials, including slogans, brochures, catalogs, and cross promotions that incorporate company image and design through the use of various forms of technology.
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7.) Demonstrate effective sales presentation skills, including obtaining product knowledge, developing a customer base, and determining sales techniques.
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8.) Identify effective Internet sales methods used for Internet presentations and Internet commerce.
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9.) Identify various follow-up sales techniques for obtaining customer referrals for future sales.
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10.) Determine career and entrepreneurial opportunities, responsibilities, and educational and credentialing requirements in professional sales and promotion.
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