Title: "P" Shopping at the Grocery Store
In this activity students will explore marketing tools, terminology, and the specific four P's of marketing strategy. After viewing the introductory materials, background content, and completing two brief in class assignments, students will create an imaginary item that would be sold in a grocery store and determine the detailed marketing mix for that product. Students will then present this information to the class with a PowerPoint presentation. Students will have the option to bring in samples of their finished "product".
Standard(s): [MKT] MK2 (9-12) 7: Demonstrate effective sales presentation skills, including obtaining product knowledge, developing a customer base, and determining sales techniques.
Title: Publicity...What is it???
Hands-on activity providing each student the opportunity to identify and describe the nature of public relations efforts and of the target audience(s) utilizing up-to-date print media. This is a Commerce and Information Technology Lesson Plan.
Standard(s): [MKT] MK2 (9-12) 1: Categorize elements of the promotional mix and their applications in a competitive economic environment.