ALEX Classroom Resource

  

Clicks for Cash

  Classroom Resource Information  

Title:

Clicks for Cash

URL:

https://www.commonsense.org/education/digital-citizenship/lesson/clicks-for-cash

Content Source:

Other
Common Sense Media
Type: Lesson/Unit Plan

Overview:

Well-crafted headlines benefit everyone. They help readers digest information and publishers sell news stories. But what if the headline is misleading? What if it's crafted just to get clicks and not to inform? "Clickbait" headlines may benefit advertisers and publishers, but they don't benefit readers. And when they go viral, they can badly misinform the public. Help students recognize and analyze clickbait when they see it.

Students will be able to:
  • Describe how advertisers and publishers make money through online advertising.
  • Describe how clickbait can contribute to the spread of fake news and misinformation.
  • Take a position on whose responsibility it is to fight fake news and misinformation.

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Content Standard(s):
Digital Literacy and Computer Science
DLIT (2018)
Grade: 9-12
R3) Assess the validity and identify the purpose of digital content.

Unpacked Content
Evidence Of Student Attainment:
Students will:
  • identify the validity and purpose of digital content.
Knowledge:
Students know:
  • not all information found online is valid.
  • some information is shared online to promote an agenda.
  • all information has a purpose.
Skills:
Students are able to:
  • assess the validity of digital content.
  • identify the purpose of digital content.
Understanding:
Students understand that:
  • not all information available digitally is accurate, valid, and/or unbiased.
  • some users/groups misrepresent information in an effort to skew perceptions.
Digital Literacy and Computer Science
DLIT (2018)
Grade: 9-12
21) Explain how technology facilitates the disruption of traditional institutions and services.

Examples: Digital currencies, ridesharing, autonomous vehicles, retail, Internet of Things.

Unpacked Content
Evidence Of Student Attainment:
Students will:
  • explain the impact of technology of traditional institutions and services.
Teacher Vocabulary:
  • uber
  • rideshare
  • digital currencies
  • retail
  • college
  • university
Knowledge:
Students know:
  • that is important to assess the economic impact of technology on tradition institutions and services.
Skills:
Students are able to:
  • identify technology changes in everyday life that have changed how people interact with the world (example: music on CD and radio
  • > streaming music services like Spotify and XM satellite radio).
Understanding:
Students understand that:
  • technology changes quickly in an attempt to improve the quality and efficiency of life but may cause some disruptions as transitions to new methods take place.
Tags: advertisement, advertiser, clickbait, misinformation, publisher
License Type: Custom Permission Type
See Terms: https://www.commonsense.org/about-us/our-mission/site-terms-use
For full descriptions of license types and a guide to usage, visit :
https://creativecommons.org/licenses
AccessibilityText Resources: Content is organized under headings and subheadings
Comments

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  This resource provided by:  
Author: Aimee Bates