ALEX Classroom Resource

  

RUFF RUFFMAN: Say? Cheese!

  Classroom Resource Information  

Title:

RUFF RUFFMAN: Say? Cheese!

URL:

https://aptv.pbslearningmedia.org/resource/ruff16-pd-cheese/wgbh-ruff-ruffman-say-cheese/

Content Source:

PBS
Type: Audio/Video

Overview:

Hear the pros and cons of online advertising from the much-loved character Ruff Ruffman, in this animated video from RUFF RUFFMAN: HUMBLE MEDIA GENIUS. With his uniquely comical style, Ruff helps students acquire some key twenty-first-century skills. This resource is part of the RUFF RUFFMAN: HUMBLE MEDIA GENIUS Collection. This video can be played to introduce a lesson on identifying the different forms of web advertising and why websites, digital resources, and artifacts may include advertisements and collecting personal information.

Content Standard(s):
Digital Literacy and Computer Science
DLIT (2018)
Grade: 4
10) Identify the different forms of web advertising and why websites, digital resources, and artifacts may include advertisements and collect personal information.

Examples: Search ads, pay-per-click ads, banner ads, targeted ads, in-game ads, email ads.

Unpacked Content
Evidence Of Student Attainment:
Students will:
  • identify different forms of web advertising.
  • identify why websites, digital resources, and artifacts may include advertisements.
  • identify that websites can collect personal information.
Teacher Vocabulary:
  • web advertising
  • advertisements/ads
  • personal information
  • user
  • cookies
Knowledge:
Students know:
  • advertisements appear on most websites and other digital resources such as email, text, etc.
  • information is collected by companies, search habits, cookies, etc.
Skills:
Students are able to:
  • identify ads on a website, within a sample email, in games, and email.
  • identify ways a company or website collects personal information.
Understanding:
Students understand that:
  • ads are on most websites, digital resources, and artifacts.
  • websites or companies collect information by tracking browsing history, collecting user
  • shared data, or by using cookies.
Digital Literacy and Computer Science
DLIT (2018)
Grade: 5
12) Explain the different forms of web advertising and why websites, digital resources, and artifacts may include advertisements that may collect personal information.

Examples: personalized web experiences based on tailored web searches, maintaining search history, quicker access to relevant information.

Unpacked Content
Evidence Of Student Attainment:
Students will:
  • explain the different forms of web advertising.
  • explain why websites, digital resources, and artifacts may include advertisements that may collect personal information.
Teacher Vocabulary:
  • web advertising
  • advertisements/ads
  • personal information
  • user
  • cookies
  • browsing history
Knowledge:
Students know:
  • how to spot different forms of web advertising.
  • why websites, digital resources, and artifacts may include advertisements that may collect personal information.
Skills:
Students are able to:
  • identify different forms of web advertisings using samples or live examples.
  • explain how a company or website collects personal information and using the information.
Understanding:
Students understand that:
  • advertisements are on most websites, digital resources, and artifacts.
  • websites or companies customize web experiences by collecting users' information or by tracking browsing history using cookies.
Tags: advertising, online, privacy
License Type: Custom Permission Type
See Terms: https://www.pbslearningmedia.org/help/terms-of-use/
For full descriptions of license types and a guide to usage, visit :
https://creativecommons.org/licenses
AccessibilityVideo resources: includes closed captioning or subtitles
Comments

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  This resource provided by:  
Author: Stephanie Carver