ALEX Classroom Resource


Critical Viewing: Cigarette Ads

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Critical Viewing: Cigarette Ads


Content Source:

Type: Informational Material


Students will analyze four different cigarette ads to understand the meaning of critical viewing and active viewing. They have an opportunity to study the elements— in this case, an advertisement for tobacco, and consider a series of questions, each designed to elicit important clues and information. This interactive learning activity can be used during a lesson on how social media influences health behaviors or when studying author's purpose.

Content Standard(s):
English Language Arts
ELA2015 (2015)
Grade: 6
16 ) Determine an author's point of view or purpose in a text and explain how it is conveyed in the text. [RI.6.6]

Alabama Alternate Achievement Standards
AAS Standard:
ELA.AAS.6.16- Identify the author's purpose in an informational text (i.e., to inform, persuade, entertain).

Health Education
HE (2019)
Grade: 6
6.2.3) Investigate how messages from media influence health behaviors.

Examples: social media, fast food advertisements, editing photos to enhance physical appearance

Tags: cigarettes, media ads, smoking
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Author: Michelle Frye