ALEX Classroom Resource


On the Market: Thinking Critically About Advertising

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On the Market: Thinking Critically About Advertising


Content Source:

New York Times
Type: Lesson/Unit Plan


How are food and beverage marketers blurring the line between advertising and entertainment to engage young consumers, and why do this concern nutrition experts and children’s advocates? To what extent are product-related games, quizzes, and apps making children both recipients and tools of marketing? In this lesson, students consider various forms of advertising, then keep logs of the ads and other branded content they encounter in a specified period, and reflect on their experiences with marketing.

Content Standard(s):
Health Education
HE (2019)
Grade: 7
7.2.3) Describe how the media can send mixed messages about health.

Examples: advertisements concerning tobacco, alcohol, and nutrition

Health Education
HE (2019)
Grade: 7
7.8.2) Describe which advertising appeals are being used in various advertisements.

Examples: bandwagon appeal, brand loyalty appeal, sex appeal

Tags: advertising, marketing
License Type: Public Domain
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Partnered Event: ALEX Resource Development Summit
AccessibilityText Resources: Content is organized under headings and subheadings
  This resource provided by:  
Author: Ginger Aaron-Brush
The event this resource created for:ALEX Resource Development Summit