A Learning Activity is a strategy a teacher chooses to actively
engage students in learning a concept or skill using a digital tool/resource.
You may save this Learning Activity to your hard drive as an .html file by
selecting “File”,then “Save As” from your browser’s
pull down menu. The file name extension must be .html.
Phase:
During/Explore/Explain
Activity:
Students will view the Porsche commercial for a high-interest product. Students will use their anchor place mats for the elements and principles of design to identify these elements and principles being used in the commercial on a padlet wall.(Padlet.com is an online bulletin board where students may log-in and post their ideas for the whole class to see. All students may answer at once, and the teacher can organize the ideas into groups.)
Students will participate in a teacher-led discussion in order for students to debrief and organize their collective observations on the padlet wall. Examples of probing questions:
What catches your attention in this commercial? What is the camera doing that causes you to notice that part of the commercial?
How do you feel at different parts of the commercial? What elements of the film affect your emotions?
What kind of decisions did the director have to make about shooting this commercial? What decisions did the editors make?
What elements of design do you see in the commercial? Are there ways to use other elements to communicate the same idea and feeling?
Students will work in partners to reimagine the use of the elements and principles of design to communicate their own message for the commercial, staying in line with the ideals of the company. Each set of partners will join with another set. In groups of four, the students will share their ideas and refine based on the work of others. Students will write a GIST of 25 words or less for their new plan for the commercial.
Assessment Strategies:
Formative Assessment: Teacher observation during student discussion and partner work and partner/partner team work on padlets.