ALEX Lesson Plan


International Business Cultures and Marketing Strategy

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  This lesson provided by:  
Author:Shelley Pewitt
System: Jefferson County
School: McAdory High School
  General Lesson Information  
Lesson Plan ID: 24801


International Business Cultures and Marketing Strategy


This lesson has students research business practices in different countries and create a PowerPoint Presentation that they will share with the class. Students will prepare support materials to accompany their presentations. This is a Commerce and Information Technology Lesson Plan.

 Associated Standards and Objectives 
Content Standard(s):
MKT (9-12) Marketing Principles
5. Explain economic concepts, international trade, and the free enterprise system in a global economy.
  • Determining the interrelationship of business, government, and individuals
  • Evaluating the effect of cultural beliefs and values on economic goals and decisions
  • Determining the role e-commerce plays in the marketing of goods and services
  • Assessing the role of government in a free enterprise system
  • Analyzing the use of natural resources and recycling in economic systems
  • MKT (9-12) Marketing Principles
    11. Demonstrate interpersonal skills and the ability to work cooperatively as needed in the workplace with team members, supervisors, and customers from diverse cultural backgrounds using creative problem-solving, decision-making, and critical-thinking strategies.
    MKT (9-12) Marketing Principles
    13. Demonstrate effective oral presentation skills using research materials and media to sustain listeners' attention and interest.
  • Preparing support materials to accompany presentations
  • Demonstrating the ability to speak effectively to customers, clients, coworkers, and supervisors using appropriate grammar and terminology
  • Local/National Standards:


    Primary Learning Objective(s):

    Students will understand the importance of research and marketing strategy when conducting business in an international setting. Students will create a professional business presentation.

    Additional Learning Objective(s):

    Students will learn about the business cultures in other countries as other students share their presentations.

     Preparation Information 

    Total Duration:

    Greater than 120 Minutes

    Materials and Resources:

    "International Business Project" Handout, "International Business Project Rubric." See attachments

    Technology Resources Needed:

    Computer lab with Internet access PowerPoint Software Digital Projector


    Student should already understand and have completed projects in PowerPoint before attempting this lesson.

    1.)Let students draw numbers. I do this because I require each student to research a different country so that we may learn the business practices in many different countries. Sometimes many students want to do the same country. Drawing numbers promotes fairness.

    2.)Call the students up by number and let them sign up for a country they wish to research. See page 1 of "International Business Cultures" attachment.

    3.)Explain to the students they will be researching the country they chose. Read over page 2-3 of the "International Business Cultures" attachment. Have the students begin by going to the Executive Planet website: Students type the name of their country- then Executive For example: China-Executive The website contains an interactive guide they should listen to first. Then,using the worksheet as a guide, they should select facts from the information they would like to share with the class.
    This website examines appropriate business practices in different countries using the following categories: Let's Make a Deal Prosperous Entertaining Appointment Alert! First Name or Title? Business Dress Conversation

    4.)Check the students worksheet for appropriate content.

    5.)Review steps to creating a PowerPoint Presentation. Hand out rubric to show what they will be graded on. Allow students to begin creating their presentations. Walk around and assist students who need help.

    6.)Have students present their presentations to the class. Invite principals, counselors, and parents. After all, this is Marketing!

    7.)Have students critique their own presentation in an e-mail to you. If you do not feel comfortable with this, have them journal, blog or wiki. Ask them to include their strengths, weaknesses, and what they will remember from this project.

    8.)Hand out the completed rubric. Be sure to explain why points were deducted and go over their performance with them.

    **Some files will display in a new window. Others will prompt you to download.

    Assessment Strategies

    Rubric (see attachment) Self Evaluation Written Research "International Business Project" worksheet Feedback from administrators


    Have students determine popular food dishes from the country using the Internet. A popular website is the Food Network. Then have a feast. Have students use Publisher to create a brochure outlining business practices in different cultures.


    After the student has selected a country, show the student how to print out the information. Assign a peer tutor to help the student shorten the content.

    Each area below is a direct link to general teaching strategies/classroom accommodations for students with identified learning and/or behavior problems such as: reading or math performance below grade level; test or classroom assignments/quizzes at a failing level; failure to complete assignments independently; difficulty with short-term memory, abstract concepts, staying on task, or following directions; poor peer interaction or temper tantrums, and other learning or behavior problems.

    Presentation of Material Environment
    Time Demands Materials
    Attention Using Groups and Peers
    Assisting the Reluctant Starter Dealing with Inappropriate Behavior
    Be sure to check the student's IEP for specific accommodations.