Department of Secondary Curriculum and Instruction, Elmore County Public Schools
This podcast is an introduction to persuasive appeals - ethos, pathos, and logos - used in analyzing and writing argumentative essays and speeches. After viewing this podcast, students may enjoy analyzing and creating commercials displaying these appeals as part of a ReadWriteThink lesson plan. (See National Standards section for link.)
CCSS.ELA-LITERACY.RI.11-12.5Analyze and evaluate the effectiveness of the structure an author uses in his or her exposition or argument, including whether the structure makes points clear, convincing, and engaging.
CCSS.ELA-LITERACY.RI.11-12.6Determine an author's point of view or purpose in a text in which the rhetoric is particularly effective, analyzing how style and content contribute to the power, persuasiveness or beauty of the text.
Evaluate a speaker's point of view, reasoning, and use of evidence and rhetoric, assessing the stance, premises, links among ideas, word choice, points of emphasis, and tone used.
Link to outside resource: http://www.readwritethink.org/classroom-resources/lesson-plans/persuasive-techniques-advertising-1166.html?tab=4