Courses of Study: Agriculture, Food, and Natural Resources

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Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
1.) Identify career opportunities associated with agribusiness marketing.

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
2.) Explain components of a marketing plan.

•  Explaining the role of management in agribusiness
•  Demonstrating the preparation and implementation of a marketing plan
Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
3.) Describe characteristics of the free agribusiness market system.

•  Explaining the importance of the free enterprise system in agribusiness marketing
•  Describing consumer influence on agribusiness marketing
Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
4.) Explain the role and importance of various marketing concepts in agriculture.

Example: law of supply and demand

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
5.) Identify factors that influence agricultural investment and business decisions.

Examples: present value, future value, simple interest, compound interest, wise use of credit

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
6.) Describe information resources utilized in agribusiness marketing.

Examples: commodity reports, Alabama Cooperative Extension System, Internet, print media, marketing agents and brokers

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
7.) Describe various approaches for sales and marketing in the agribusiness marketing industry.

Examples: global sales and marketing, niche sales and marketing, traditional agricultural sales and marketing, direct-to-consumer sales and marketing

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
8.) Evaluate various entities that ensure product quality in agribusiness marketing systems.

Examples: producer, shipper, processor, distributor, retailer

•  Explaining the role of cooperatives and associations in agribusiness marketing
Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
9.) Describe factors to consider in pricing agricultural products and services.

Examples: materials, labor, overhead, profit

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
10.) Identify components of a sales presentation for an agricultural product or service.

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
11.) Describe the impact of global marketing on agricultural products and services produced in Alabama and in the United States.

•  Assessing the importance of international issues in global marketing
Examples: cultural, market accessibility, tariffs, quotas

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
12.) Explain the impact of niche markets on local areas in Alabama.

Examples: peach market in Clanton, tomato market in Slocomb, shrimp market in Bayou La Batre

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
13.) Explain the significance of financial position and risk-taking in agribusiness marketing.

•  Evaluating risks in various marketing systems
Examples: stock, bond, and fund markets; future trading and options; global marketing

•  Comparing strategies for market diversification
•  Assessing benefits of marketing agricultural by-products
Examples: selling processed manure as garden fertilizer, selling processed peanut hulls as animal feed

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
14.) Explain the role of legal counsel in agribusiness marketing, including negotiating agreements and contracts, interpreting marketing regulations, and resolving disputes.

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
15.) Explain the role of negotiation in agribusiness marketing.

Examples: establishing prices for products and services, setting terms for contract and lease agreements

•  Comparing objectives of various parties involved in negotiating agreements and contracts
Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
16.) Describe government involvement and influence in agribusiness marketing.

Examples: regulations, programs, policies

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
17.) Identify various methods of advertising in agribusiness marketing systems.

Examples: video, Internet, print media, signs, billboards

Agriculture, Food, and Natural Resources (2009)
Grade(s): 9 - 12
Agribusiness Marketing
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
18.) Describe the use of computer technology in agribusiness marketing.

Examples: market analyzing, sales forecasting, telemarketing, video marketing