Courses of Study: Agriculture, Food, and Natural Resources

Agriculture, Food, and Natural Resources, Grade 9 - 12, Agribusiness Marketing, 2009

1.) Identify career opportunities associated with agribusiness marketing.

2.) Explain components of a marketing plan.

•  Explaining the role of management in agribusiness
•  Demonstrating the preparation and implementation of a marketing plan
3.) Describe characteristics of the free agribusiness market system.

•  Explaining the importance of the free enterprise system in agribusiness marketing
•  Describing consumer influence on agribusiness marketing
4.) Explain the role and importance of various marketing concepts in agriculture.

Example: law of supply and demand

5.) Identify factors that influence agricultural investment and business decisions.

Examples: present value, future value, simple interest, compound interest, wise use of credit

6.) Describe information resources utilized in agribusiness marketing.

Examples: commodity reports, Alabama Cooperative Extension System, Internet, print media, marketing agents and brokers

7.) Describe various approaches for sales and marketing in the agribusiness marketing industry.

Examples: global sales and marketing, niche sales and marketing, traditional agricultural sales and marketing, direct-to-consumer sales and marketing

8.) Evaluate various entities that ensure product quality in agribusiness marketing systems.

Examples: producer, shipper, processor, distributor, retailer

•  Explaining the role of cooperatives and associations in agribusiness marketing
9.) Describe factors to consider in pricing agricultural products and services.

Examples: materials, labor, overhead, profit

10.) Identify components of a sales presentation for an agricultural product or service.

11.) Describe the impact of global marketing on agricultural products and services produced in Alabama and in the United States.

•  Assessing the importance of international issues in global marketing
Examples: cultural, market accessibility, tariffs, quotas

12.) Explain the impact of niche markets on local areas in Alabama.

Examples: peach market in Clanton, tomato market in Slocomb, shrimp market in Bayou La Batre

13.) Explain the significance of financial position and risk-taking in agribusiness marketing.

•  Evaluating risks in various marketing systems
Examples: stock, bond, and fund markets; future trading and options; global marketing

•  Comparing strategies for market diversification
•  Assessing benefits of marketing agricultural by-products
Examples: selling processed manure as garden fertilizer, selling processed peanut hulls as animal feed

14.) Explain the role of legal counsel in agribusiness marketing, including negotiating agreements and contracts, interpreting marketing regulations, and resolving disputes.

15.) Explain the role of negotiation in agribusiness marketing.

Examples: establishing prices for products and services, setting terms for contract and lease agreements

•  Comparing objectives of various parties involved in negotiating agreements and contracts
16.) Describe government involvement and influence in agribusiness marketing.

Examples: regulations, programs, policies

17.) Identify various methods of advertising in agribusiness marketing systems.

Examples: video, Internet, print media, signs, billboards

18.) Describe the use of computer technology in agribusiness marketing.

Examples: market analyzing, sales forecasting, telemarketing, video marketing