Courses of Study: Arts, A/V Technology, and Communication

Arts, A/V Technology, and Communication, Grade 9 - 12, Graphic Illustration, 2009

1.) Practice personal and laboratory safety rules, regulations, and procedures for hardware and software in an advertising design laboratory.

2.) Demonstrate procedures for software and hardware security and maintenance.

Examples: saving files on jump drives, compact diskettes; digital video diskettes, locking documents on hard drives; maintaining hard drives

3.) Explain key typographic elements.

4.) Solve design problems through the design process of research, thumbnails, rough drafts, and comprehensive components.

5.) Create campaigns through the use of creative strategy skills, visual communication, and digital design.

•  Using various drawing techniques for advertising design
6.) Explain the effect of design, including logo, pictograms, and symbols, on corporate identity in advertising design.

7.) Utilize digital rendering, photo manipulation, and three-dimensional applications in advanced digital design.

Example: photo software

8.) Combine marketing, design process, typography, and color skills to solve a design product packaging problem.

9.) Utilize elements and principles of planning, designing, and scripting of a Web site design.

•  Identifying relationships between text, graphics, audio, video, animation, and interactivity