Courses of Study: Arts, A/V Technology, and Communication

Arts, A/V Technology, and Communication, Grade 9 - 12, Medium Format Photography, 2009

1.) Apply laboratory safety rules, regulations, and procedures in medium format photography.

2.) Describe responsibilities of photography and advertising personnel, including laboratory technician, graphic artist, and commercial and journalistic photographer.

3.) Describe the basic structure and function of medium format film and cameras.

•  Comparing relationships among medium format and 35mm cameras, including negative size
•  Explaining body types and functions of medium format cameras
4.) Demonstrate the use of 120mm format cameras, including exposure controls, metering, and depth of field.

5.) Compare historic and contemporary influences and developments on modern photography.

•  Critiquing photographic works by famous photographers
•  Identifying personal styles of historical photographs
•  Identifying styles and content of photographs
6.) Prepare studio lighting equipment for use with medium format cameras.

•  Distinguishing various flash and strobe sync settings for medium format cameras
•  Utilizing strobe meter, slave units, sync cords, umbrellas, and reflectors for medium format cameras
7.) Analyze film and digital images for visual, spatial, and functional differences.7

8.) Interpret the impact of digital photography on modern photography, modern art, Web design, and graphic design.

9.) Describe the impact of computer technology on medium format photography.

•  Identifying major developments in medium format photography
•  Critiquing digital photographic works
•  Utilizing trade reports to enhance technical instruction on photography
10.) Demonstrate the use of industry standard software with digital cameras.

Examples: multimedia presentation with visual elements, photographs with customized software

11.) Utilize integrated computer technology for creating projects to include research, word processing, database, presentation, spreadsheet, and Web browsers.

12.) Demonstrate customer service skills to support business opportunities.

•  Researching industry certification and credentialing for photography
•  Developing technical writing skills used in the photography industry
•  Utilizing industry certification software for photography
13.) Compare business organizations with regard to history, organizational structure, products and services, employment potential, educational requirements, financial stability, and long-term employment goals.

14.) Utilize Web sites for potential photographic entrepreneur opportunities.

15.) Demonstrate the manipulation of a digital image, including deleting, transforming, applying filters, extracting, retouching, color enhancement, and manipulating image size, resolution, and orientation.

•  Proofing a digital image for desired outcome
16.) Describe the process of optimizing images for a Web page.

Examples: Joint Photographic Experts Group (JPEG) and Tagged Image File Format (TIFF), background transparency, protecting original material

17.) Apply specialized skills to create a photographic portfolio that demonstrates performance of advanced studio photographic techniques, personal talents, and capabilities for job qualifications.