Courses of Study: Hospitality and Tourism

Number of Standards matching query: 21

Hospitality and Tourism, Grade 9 - 12, Travel and Tourism I, 2009

1.) Explain growth and trends of the travel industry.

2.) Discuss cultural, environmental, and social factors that impact the travel and tourism industry.

3.) Apply information regarding time zones, geographic areas, seasons, and climate to the travel itinerary for clients.

4.) Compare client needs, wants, and expectations to the travel product to integrate intangible and discretionary travel options.

5.) Recognize differences in language, culture, and currency exchange when planning travel for clients.

6.) Describe technology utilized for the travel and tourism industry.

7.) Determine career and entrepreneurial opportunities and credentialing requirements related to the travel and tourism industry.

8.) Define travel and tourism terminology, including tour guides, escorts, group leaders, and independent travelers.

9.) Determine key factors in building a clientele for a travel business.

10.) Compare the cruise, surface transportation, and air transportation industries.

11.) Distinguish among the roles of government, public, and private sectors in domestic and international travel, including government agencies, regulations and policies, and international agreements between the United States and other countries.

12.) Explain economic concepts as they relate to the travel and tourism industry.

13.) Describe concepts of packaging, pricing, target marketing, and distribution of products and services in the travel and tourism industry.

14.) Determine strategies for sales promotion, merchandising, and advertising.

15.) Evaluate various communication techniques and media venues for the purpose of selecting the most effective manner to convey information to a target audience.

16.) Analyze the role and responsibilities of the travel counselor.

•  Describing types of travel providers and services offered
17.) Identify organizational skills necessary to operate a travel and tourism business, including the development of schedules, cost computations, and distance and time factors.

18.) Describe safety hazards and natural disaster emergency situations that may affect client travel, including collecting safety and security information relevant to a client's areas of travel and tourism.

19.) Describe how the workplace has changed as a result of legislation.

•  Examples: sexual harassment, homeland security, employee testing