Courses of Study: Marketing, Sales, and Service

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Marketing, Sales, and Service (2009)
Grade(s): 9 - 12
Marketing Principles
All Resources: 3
Learning Activities: 0
Lesson Plans: 3
Multimedia: 0
Unit Plans: 0
1.) Interpret research results to analyze the purpose, definition, concepts, benefits, and strategies of marketing for their impact on individuals and businesses.

•  Categorizing target markets
•  Evaluating the marketing mix and segmentation and their contribution to successful marketing
•  Differentiating between marketing and merchandising
•  Differentiating between indirect and direct marketing
Marketing, Sales, and Service (2009)
Grade(s): 9 - 12
Marketing Principles
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
2.) Differentiate among laws and regulations associated with marketing.

Marketing, Sales, and Service (2009)
Grade(s): 9 - 12
Marketing Principles
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
3.) Explain differences among the business enterprises of sole-proprietorship, partnership, corporation, franchise, and licensing.

Marketing, Sales, and Service (2009)
Grade(s): 9 - 12
Marketing Principles
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
4.) Analyze methods of conducting market research to gain a competitive edge.

Marketing, Sales, and Service (2009)
Grade(s): 9 - 12
Marketing Principles
All Resources: 1
Learning Activities: 0
Lesson Plans: 1
Multimedia: 0
Unit Plans: 0
5.) Explain economic concepts, international trade, and the free enterprise system in a global economy.

•  Determining the interrelationship of business, government, and individuals
•  Evaluating the effect of cultural beliefs and values on economic goals and decisions
•  Determining the role e-commerce plays in the marketing of goods and services
•  Assessing the role of government in a free enterprise system
•  Analyzing the use of natural resources and recycling in economic systems
Marketing, Sales, and Service (2009)
Grade(s): 9 - 12
Marketing Principles
All Resources: 2
Learning Activities: 0
Lesson Plans: 2
Multimedia: 0
Unit Plans: 0
6.) Explain the concepts and techniques of selling.

•  Analyzing customer buying decisions for factors that influence them
•  Demonstrating the selling process and techniques used in marketing and management
•  Performing calculations for completing sales transactions
Marketing, Sales, and Service (2009)
Grade(s): 9 - 12
Marketing Principles
All Resources: 2
Learning Activities: 0
Lesson Plans: 2
Multimedia: 0
Unit Plans: 0
7.) Analyze promotional and merchandising tools and types of promotions in marketing and management to optimize revenue.

•  Distinguishing between institutional and promotional advertising media
•  Combining elements of advertising and merchandising for developing display
Marketing, Sales, and Service (2009)
Grade(s): 9 - 12
Marketing Principles
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
8.) Use cost analysis to evaluate methods for purchasing and distributing merchandise.

•  Comparing methods of stock handling and inventory control
•  Explaining the process of ordering and receiving
•  Determining the most efficient channels of distribution
Marketing, Sales, and Service (2009)
Grade(s): 9 - 12
Marketing Principles
All Resources: 2
Learning Activities: 0
Lesson Plans: 2
Multimedia: 0
Unit Plans: 0
9.) Critique factors affecting pricing decisions.

•  Evaluating branding, packaging, labeling, and pricing strategies
Marketing, Sales, and Service (2009)
Grade(s): 9 - 12
Marketing Principles
All Resources: 1
Learning Activities: 0
Lesson Plans: 1
Multimedia: 0
Unit Plans: 0
10.) Determine career and entrepreneurial opportunities, responsibilities, and educational and credentialing requirements in marketing.

•  Demonstrating the employment process, including job source research; résumé preparation; letters of application, acceptance, refusal, and resignation; application form completion; and mock interviews
Marketing, Sales, and Service (2009)
Grade(s): 9 - 12
Marketing Principles
All Resources: 1
Learning Activities: 0
Lesson Plans: 1
Multimedia: 0
Unit Plans: 0
11.) Demonstrate interpersonal skills and the ability to work cooperatively as needed in the workplace with team members, supervisors, and customers from diverse cultural backgrounds using creative problem-solving, decision-making, and critical-thinking strategies.

Marketing, Sales, and Service (2009)
Grade(s): 9 - 12
Marketing Principles
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
12.) Demonstrate effective written communication skills for the workplace by creating a variety of business communications for the workplace using correct grammar and terminology.

Marketing, Sales, and Service (2009)
Grade(s): 9 - 12
Marketing Principles
All Resources: 4
Learning Activities: 0
Lesson Plans: 4
Multimedia: 0
Unit Plans: 0
13.) Demonstrate effective oral presentation skills using research materials and media to sustain listeners' attention and interest.

•  Preparing support materials to accompany presentations
•  Demonstrating the ability to speak effectively to customers, clients, coworkers, and supervisors using appropriate grammar and terminology
Marketing, Sales, and Service (2009)
Grade(s): 9 - 12
Marketing Principles
All Resources: 0
Learning Activities: 0
Lesson Plans: 0
Multimedia: 0
Unit Plans: 0
14.) Demonstrate the ability to write clear directions, descriptions, and explanations as used in the workplace.

•  Explaining steps of a new product development as it relates to the product life cycles
•  Explaining the types and purposes of consumer and business credit